The transition to virtual races: what we change (article 2 of 4).

Here is the second (What we change) of a series of 4 articles that consider 4 aspects of making the transition to virtual events.

Article 1 – What we eliminate
Elements which are no longer needed in a virtual event.

Article 2 – What we change
What must be adapted to digital functionalities.

Article 3 – What we maintain
Proven customer experience formulas and business dynamics.

Article 4 – What we add
New elements that are specific to virtual events.

2. What we change: what must be adapted to digital functionalities.

The context of hosting virtual events lends itself to all kinds of activities. You could suggest a hike in the mountains, on a cycle path, a walk in a city center or anywhere else since you have no physical or geographic constraints.

Organizing virtual races allows you to add variables to make your organization stand out.  In addition to suggesting a distance to cover and a type of physical activity, you could add challenges or include themes of all kinds.


Learn more about the JustMove virtual racing app for individuals.


Virtual races offer several options to capture the imagination of participants and encourage them to be creative.

Here are some things to consider:

  • Participants choose their own route and manage everything related to their geographical location. They might even choose to run on a treadmill.
  • There is no limit or constraint on the types of physical activity (indoor or outdoor) whether it is walking, cycling, hiking, running on or off-road.
  • You can offer a wide variety of themes and organize competitions or performance challenges. It is also possible to offer audio animation via a mobile application.
  • You could organize a triathlon for the international elite or a local gathering of moms with babies in their strollers. Creativity is key, because there are no limits or constraints.
  • Ask participants to take photos of the course or short videos and share them on your page to liven up the event in real time or promote your event on their page.
  • There are two types of duration: fixed time (predetermined date and time like a Live event) or flextime (participants choose according to their availability within a given period).
  • Several distances (eg 3-5-10 km etc.) are offered depending on the age, physical abilities and ambitions of the participants, which is not always so easy to manage during a Live event.
  • There is no constraint in offering several distances or gathering a large number of participants, as the organizational logistics and management of participants remain the same.

In short, you can innovate by offering an exceptional customer experience by rewarding participants before, during and after the event.

For more, see article 3 of 4 – What We Maintain: which considers proven formulas of customer experience and business dynamics.

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