Here is the first of a series of 4 articles that consider 4 aspects of making the transition to virtual events.
Article 1 – What we eliminate
Elements which are no longer needed in a virtual event.
Article 2 – What we change
What must be adapted to digital functionalities.
Article 3 – What we maintain
Proven customer experience formulas and business dynamics.
Article 4 – What we add
New elements that are specific to virtual events.
1. What we eliminate: elements which are no longer needed in a virtual event.
What characterizes a virtual race is precisely that there are no physical components to organize and manage. It is the participants themselves who decide on their route and organize their logistics. Everyone is free to proceed as they see fit without you having to intervene.
Virtual races offer many operational and logistical advantages that translate into real savings, speed of execution, and ease of organization. Here are the main elements that are not found in a virtual event.
- No operational infrastructure, no land to rent and develop, no management of traffic and parking areas, shuttles or other management of travel and access.
- No infrastructure to accommodate participants and visitors, no rental of tents – kiosks – toilets – catering – bar and other services.
- No onsite registration and crowd management, no internal team and volunteers for the registration of runners or last minute changes.
- No entertainment on site before, during and after the event or management of music with all the necessary equipment and the hiring of a DJ.
- No equipment for the start and finish areas: inflatable arches – barricades – tents – signage – flags – display – medal ceremony – animation stage – etc.
- No signage or setting-up the course, no coordination with local authorities: police – ambulance – firefighters – road access – officials and other stakeholders.
- No first responders or security patrol, no travel and accommodation costs for your field team for the installation and dismantling activities.
- No recruitment or management of volunteers or local partners to ensure the smooth running of the event, no cleaning of the site after the event.
- For participants, there are no logistical challenges, delays or costs for travel, accommodation, meals, parking or other expenses.
- No permits, insurance coverage, negotiations with suppliers, rental of equipment or vehicles, compliance with local regulations and environmental requirements.
In short, many of the costs normally associated with the installation – event day – dismantling of infrastructure, human resources management and other related expenses are eliminated.
Learn more about the JustMove virtual racing app for individuals.
Next, see article 2 of 4 – What we change: what must be adapted to digital functionalities to learn more about the 4 aspects of making the transition to virtual events.